Other options [3]
Other options [2]
Other options [1]
The sides of the box feature a pattern, one of several that was created for this branding.
A lot of attention was also paid to the selection of a harmonious color scheme for the brand.
The client's wish was that the colors should give a sense of sophistication and comfort at
the same time. She also mentioned that she liked a variety of floral colors.
White colour gives a sense of sophistication.
Powder Blue, Pale Wood and Pink Lavender colours are comfy and floral.
Chocolate Cosmos gives a feeling of something elegant and rich.
Inspired by the shape of the toe of a shoe, I created an icon for the “Vechorova”
women's shoe store. This icon also symbolises the first and last letters of
the store name: “V”, “A”.
In the past, this store was called “Podium”. But, its owners decided it was time to change
things up and start standing out from the crowd. So, the client had a request to develop a
completely new branding for their new name “Vechorova”. Their store is located in Kyiv
and they sell fashionable and comfortable women's shoes. They needed to develop a
corporate symbol and logo that will be used for printed materials of the store, as well
as for embossing on shoes.
I conducted research on competitors, developed several branding options based on
a design session with the client. After the best option was chosen, I started placing
branding elements on print and digital media.
Year: 2024
Role: Brand designer
e: annaleonchenko26@gmail.com
let’s get conected:
I’m always looking to connect
with like-minded people who value
thoughtful craftsmanship.
Vechorova [Shoe Store]
Branding, BX design
Anna Leonchenko is a graphic designer and art director driven by passion
for constant growth and learning. With over 5 years of experience in graphic design,
illustration, UX/UI, video editing, and photography, she thrives on creative challenges
and has a deep interest in working on cultural and artistic projects. Anna collaborates
closely with her clients, ensuring a clear feedback loop to create impactful, tailored
experiences across both digital and physical design. Her philosophy centers on
mindful work, believing that taking the time to achieve the best result is always
better than rushing and compromising quality.